What is more impressive than shooting a video in one day in fifteen different locations in ten countries? That is was all shot on an iPhone? No. Watch the minute and a half ad first:
I knew when I saw this commercial during the Super Bowl that it was a bit more than just a bunch of people shooting video with their iPhones. I should have known that it took hundreds of thousands of dollars. Much of this support gear (gear holding the cameras) costs tons of cash just to RENT! Then there are the professionals working behind them. Then there is Jake Scott, son of Ridley Scott, directing it. This is impressive. Apple nails it again. Not only making a great commercial but doing it in a... impressive way.
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